It's a day when you give to the one you love. But you don't just give any kind of chocolate. You don't give flowers. You don't give a heart-shaped gift. No.
You give Peperos!
Peperos are candy sticks from the oh so famous Korean/Japanese (conglomerate) brand LOTTE - from Lotte World (theme park) and Lotte hotels, to Lotteria (fast-food restaurant), Lotte mart, Lotte gum, Lotte candy and Lotte Giants baseball team.
Thus Pepero day is really Lotte day. It all started in 1983, the year I was born. A real commercial scam, but kids love it and Lotte gets wealthier. Everbody wins.
Picture: Google Images
